Staff Technical Program Manager, B2C
The Opportunity The Staff Technical Program Manager, B2C Marketing Lead has overall accountability to lead CRM strategy and initiatives for Business-to-Consumer programs across the company. Reporting to the Senior Director, CRM Program Management, you will work with various stakeholders and cross-functional teams to develop and execute marketing campaigns that will drive growth and retention. You will also be a key stakeholder in shaping our B2C technical roadmap. Responsibilities The main areas of attention will be to lead, maintain and drive strategy with the business and IT and create realistic roadmaps while measuring progress and outcomes. The B2C Marketing Lead will need to:
Manage and drive a prioritized calendar of CRM and Business-to-Consumer initiatives to completion with various internal partners as well as external vendors/agencies Work with technical and data teams to establish and align on a vision and roadmap to enable B2C messaging now and into the future Develop and support segmentation and targeting strategies for marketing campaigns Assist with testing, training and communications that will ensure high testing velocity while not diminishing the user experience Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable. Lead and assist with development of dashboards and ongoing reporting Implement new tools and features as needed to improve effectiveness of marketing channels and development of internal documentation as needed This position can be located in the following sites:
Purchase, NY; Lewisville, TX; San Francisco, CA; Chicago, IL; or Santa Barbara, CA Candidate Profile 5
years digital marketing experience via CRM, email marketing and customer segmentation 5
years experience leveraging technology and data to positively impact business outcomes 5
years of work experience in sales or business operations and planning, CRM planning/administration or related discipline 3
years in B2C marketing is preferred Expertise and hands on experience with Salesforce and Salesforce Marketing Cloud is preferred Attention to detail, organized and desire for continuous improvement and innovation Confident, self-starter with ability to work with minimal direction and within a team Strong communication skills Strong systems aptitude and proficiency Bachelor's Degree Excellent stakeholder business communication skills, including written, verbal and presentation skills Agile Methodology for Project Management experience Business-fluent English language skills in speaking and writing are obligatory Able to effectively lead teams and facilitate workshops Why Join Teladoc Health? A New Category in Healthcare:
Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives. Our Work Truly Matters:
Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person's health journey. Make an Impact:
In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals. Focus on PEOPLE:
Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment. Diversity and Inclusion:
At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position. Growth and Innovation:
We've already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.
Salary Range:
$80K -- $100K
Minimum Qualification
Program ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Manage and drive a prioritized calendar of CRM and Business-to-Consumer initiatives to completion with various internal partners as well as external vendors/agencies Work with technical and data teams to establish and align on a vision and roadmap to enable B2C messaging now and into the future Develop and support segmentation and targeting strategies for marketing campaigns Assist with testing, training and communications that will ensure high testing velocity while not diminishing the user experience Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable. Lead and assist with development of dashboards and ongoing reporting Implement new tools and features as needed to improve effectiveness of marketing channels and development of internal documentation as needed This position can be located in the following sites:
Purchase, NY; Lewisville, TX; San Francisco, CA; Chicago, IL; or Santa Barbara, CA Candidate Profile 5
years digital marketing experience via CRM, email marketing and customer segmentation 5
years experience leveraging technology and data to positively impact business outcomes 5
years of work experience in sales or business operations and planning, CRM planning/administration or related discipline 3
years in B2C marketing is preferred Expertise and hands on experience with Salesforce and Salesforce Marketing Cloud is preferred Attention to detail, organized and desire for continuous improvement and innovation Confident, self-starter with ability to work with minimal direction and within a team Strong communication skills Strong systems aptitude and proficiency Bachelor's Degree Excellent stakeholder business communication skills, including written, verbal and presentation skills Agile Methodology for Project Management experience Business-fluent English language skills in speaking and writing are obligatory Able to effectively lead teams and facilitate workshops Why Join Teladoc Health? A New Category in Healthcare:
Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives. Our Work Truly Matters:
Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person's health journey. Make an Impact:
In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals. Focus on PEOPLE:
Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment. Diversity and Inclusion:
At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position. Growth and Innovation:
We've already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.
Salary Range:
$80K -- $100K
Minimum Qualification
Program ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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